quarta-feira, março 02, 2005

Desporto e Educação Física

Decorreu ontem dia 1 de Março de 2005, às 21h30,no Auditório Principal do ISMAI, a Conferência "Desporto e Educação Física".
Os oradores foram o Dr. José Manuel Constantino (Presidente do Instituto do Desporto de Portugal) e o Prof. Doutor Urbano Moreno Marques (Coordenador do Curso de Educação Física e Desporto do ISMAI)
Esta conferência, organizada pelo Governador Civil do Distrito do Porto, Manuel Moreira, e a Delegada Regional do Instituto de Desporto de Portugal, Rosa Araújo, inseriu-se ainda nas Celebrações do Ano Internacional do Desporto e Educação Física.

terça-feira, março 01, 2005

The Business of Sport Management

The scale and importance of the lucrative sport industry demands quality business professionals. This ground-breaking new book equips the manager and future manager of sport organisations with the tools they need to deliver. The Business of Sport Management is ideal for students of sports management on programmes of leisure studies, sports studies and business studies. Written and contributed to by leading academics and practitioners in UK, Europe and Australia it is also of great interest to practitioners working in sport businesses.

Blending both theory and practice The Business of Sports Management looks at the distinctive context of sport organisations. It then looks at management theories and practice within the functional areas such as finance, human resource management and marketing. Finally it considers contemporary issues of importance such as sponsorship and endorsement, risk management and the media. Set in an international environment the authors have been careful to choose stimulating examples from a wide variety of sports. in PEARSON