domingo, fevereiro 20, 2005

The Business of Yacht Racing Summit

Yacht racing is a global giant in terms of sponsorship. Millions of corporate pounds are now being poured into the sport each year and more and more sponsors are looking at the exciting potential and benefits of the sport. Internal communication, employee motivation and corporate branding are some of the opportunities unmatched by other sports.In corporate entertainment, yachting offers a range of unique experiential hospitality options, including the chance to part in major races alongside the pros. The sport is also well placed to take advantage of the growth in sports tourism.

Fonte: YS

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