terça-feira, junho 06, 2006

A $4 billion industry

“F1 is an important and unique business and this report gets right to the heart of it. It shows you how to place the most effective investments and maximise returns. As the sport is moving forward at such a rapid rate this is invaluable. Well worth reading to stay in pole position.”
Bernie Ecclestone, Chief Executive, Formula One Group

The FIA Formula One World Championship is the most widely watched annual sports event in the world, with viewing figures of around 580 million unique viewers per year.

Its commercial rights generate $1 billion per year.

Its top teams run on budgets of up to $400 million, backed by global corporations such as Toyota, BMW and Red Bull.

Formula One is experiencing one of its strongest periods of growth driven by increasing interest in eastern markets.

There are now more car manufacturers owning teams than any other time in the sport’s modern history and, as tobacco advertising leaves F1, the sport is set for an even greater surge of sponsors.

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